Press Announcements
Promotions Include Los Angeles and New York Based Executives in Marketing, Business and Legal Affairs, Finance and Communications/PR
LOS ANGELES, CA – April 5, 2016 – Reflecting its continued growth, Pop has promoted several executives in its Los Angeles and New York offices on the heels of its rebrand. They include: Nicole Sabatini as Executive Vice President, Marketing; Michelle Habel as Senior Vice President, Business and Legal Affairs; Michael Rissetto as Senior Vice President, Ad Sales Pricing and Planning; and Hillary Povar as Vice President, Communications.
Pop (formerly TV Guide Network) rebranded in 2015 as a destination that celebrates the fun of being a fan with original programming dedicated to what’s popping in fan culture.
“It has been a fantastic first year as Pop.  Our ratings grew taller, we filled out our distribution pants, we went to scripted school, and we paddy-caked with over 100 new advertisers,” said Brad Schwartz, President of Pop. “These well deserved promotions reward our exceptional talent as we continue to build the team that drives our exciting new fan-driven media brand.”
Since joining the network in 2013, Sabatini has led all aspects of marketing, including brand strategy, consumer advertising, on and off-air creative, affiliate and ad sales marketing, and digital/social marketing. She was instrumental in leading the rebrand of TV Guide Network to Pop in January 2015 and oversaw all consumer and trade marketing strategies for the launch of “Schitt’s Creek,” marking the network’s foray in scripted television.
Habel joined the network in 2004, and since then she has served in various roles within the Business and Legal Affairs Department. Most recently, she negotiated agreements for several of Pop’s most pivotal programs, including its first scripted series “Schitt’s Creek,” music reality series “Rock This Boat: New Kids on the Block,” and its second scripted series “Nightcap.” She reports to David Mandell, COO and General Counsel.
Rissetto joined Pop’s New York office in 2014 and has helped the network drive revenue growth in consecutive years through effective yield management strategies. He has played a key role in optimizing Pop’s Ad Sales business operations, including the implementation of a new sales software system and identifying cost savings opportunities. He reports to Debra Wichser, Chief Financial Officer.
Povar was appointed PR Director at Pop in 2013. Since then, she has developed and executed buzz-making communications strategies for the network’s original programming line-up, including its breakout scripted comedy series, “Schitt’s Creek,” which earned nationwide critical acclaim. She reports to Leslie Furuta, Senior Vice President, Communications.
Fans don’t sit at the outskirts of pop culture making snarky comments. They live right smack in the middle of it, sharing, creating, and connecting their passions with others. At Pop, fans finally have a destination that celebrates the fun of being a fan. Fans aren’t even fans anymore — they’re gladiators, tributes, human beings and blockheads. Seen in more than 80 million homes, Pop gives fans a dedicated channel that loves being a fan as much as they do. A channel that respects talent over celebrity. A channel filled with optimism, passion, humor, and excitement. A channel that understands the fun doesn’t stop when the credits roll… it’s really just the beginning.
Pop is a joint venture of CBS Corporation (NYSE: CBS.A and CBS) and Lionsgate (NYSE: LGF). The partnership combines CBS’s programming, production and marketing assets with Lionsgate’s resources in motion pictures, television and digitally delivered content. Pop’s ownership structure is comprised of the company with the #1 broadcast network and many of the top first-run syndication series (“Entertainment Tonight,” “The Insider”) and the studio that produces and distributes the blockbuster “Hunger Games,” “Twilight” and “Divergent” franchises and produces such award-winning TV series as “Mad Men” and “Orange is the New Black.”
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Pop Press Contact:
Leslie Furuta