Press Announcements
FANS SCORE ALL-ACCESS TO ONE OF THE BIGGEST MUSIC SENSATIONS IN HISTORY WITH THE SUMMER PREMIERE OF “ROCK THIS BOAT: NEW KIDS ON THE BLOCK” SEASON TWO ON POP ON WEDNESDAY, JUNE 1
Pop to Bring Fans a Complete NKOTB Immersion with Ten New Episodes, Plus Exclusive Virtual Reality and 360 Content on Littlstar’s Web, Mobile, Headset and Apple TV Platforms Coming in June
LOS ANGELES, CA – April 12, 2016 – This summer, Pop jumps on-board one of the hottest selling, fan-driven cruises of the year, featuring one of the most popular bands in music history, with the second season television series premiere of ROCK THIS BOAT: NEW KIDS ON THE BLOCK (NKOTB) on Wednesday, June 1 at 8:30 p.m., ET/PT.
 
Season two of the music reality series brings fans intimate, unprecedented access to NKOTB in 10 new television episodes. To further immerse viewers in the NKOTB experience, Pop has teamed up with Littlstar, a premier global network dedicated to virtual reality (VR) and 360 degree video, to launch immersive content on web, mobile, headset and Apple TV platforms. The dedicated VR and 360 degree experiences will include live performances with the band, selfies with Donnie, surf lessons with Joey and Jonathan, and more.
 
Over the past eight years since reuniting, the ever popular NKOTB has played to countless sold out arenas and since brought back their wildly popular cruise, which first set sail in the 90s, as an exclusive experience for their fans. NKOTB bandmates, Donnie, Danny, Joey, Jordan and Jonathan, make the cruise one of those can’t miss annual experiences with up-close and personal interactions with fans, theme parties and special live music performances. NKOTB has sold more than 80 million albums worldwide. With numerous sold out tours and multiple #1 hit songs, the band’s annual party cruise has sold out eight years in a row. 
 
“We are elated to re-team with Donnie Wahlberg and pop culture icons New Kids on the Block for a second season of “Rock This Boat,” said Paul Adler, SVP of Original Programming and Development. “As a network that strives to give fans new experiences and perspectives on their favorite artists, the unprecedented VIP access we were granted this season not only achieves, but surpasses this goal.”
 
In season two of ROCK THIS BOAT: NKOTB, the cameras focus directly on the band with unprecedented access to all five members as they engage with each other and rock out with their fans, both on- and off-stage. This season will give fans a whole new perspective on the NKOTB cruise as they experience it through the band members’ eyes with pre-cruise video shot in their homes, exclusive access to rehearsals for deck parties and concerts, and revealing looks inside their cabins.  Also, new for season two are five consulting producers behind the camera who are die-hard NKOTB fans, representing the voice and perspective of the band’s most loyal followers.
 
“No producer could help us properly capture the fan experience, better than the fans themselves,” added Executive Producer Donnie Wahlberg.
 
ROCK THIS BOAT is produced by Jarrett Creative Group in association with Donnie D. Productions. Executive Producers are Donnie Wahlberg, Julie Insogna Jarrett and Seth Jarrett.
 
About Pop
Fans don’t sit at the outskirts of pop culture making snarky comments. They live right smack in the middle of it, sharing, creating, and connecting their passions with others. At Pop, fans finally have a destination that celebrates the fun of being a fan. Fans aren’t even fans anymore — they’re gladiators, tributes, human beings and blockheads. Seen in more than 80 million homes, Pop gives fans a dedicated channel that loves being a fan as much as they do. A channel that respects talent over celebrity. A channel filled with optimism, passion, humor, and excitement. A channel that understands the fun doesn’t stop when the credits roll… it’s really just the beginning.
 
Pop is a joint venture of CBS Corporation (NYSE: CBS.A and CBS) and Lionsgate (NYSE: LGF). The partnership combines CBS’s programming, production and marketing assets with Lionsgate’s resources in motion pictures, television and digitally delivered content. Pop’s ownership structure is comprised of the company with the #1 broadcast network and many of the top first-run syndication series (“Entertainment Tonight,” “The Insider”) and the studio that produces and distributes the blockbuster “Hunger Games,” “Twilight” and “Divergent” franchises and produces such award-winning TV series as “Mad Men” and “Orange is the New Black.”
 
 
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Pop Press Contacts:
Haley Wangberg
haley.wangberg@poptv.com
323-856-4035
 
Leslie Furuta
leslie.furuta@poptv.com 
323-856-4062
 
Hillary Povar
hillary.povar@poptv.com
323-856-4140
 
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