Press Announcements
THE 42ND ANNUAL DAYTIME EMMY® AWARDS ON POP BECOME THE NETWORK’S MOST-WATCHED LIVE EVENT IN EIGHT YEARS
In Social Media, Daytime Emmy® Awards Finish Second In Nielsen Twitter TV Ratings, Just Behind “Game of Thrones”
LOS ANGELES, CA. – April 27, 2015 – The 42nd Annual Daytime Emmy® Awards were back with an exclusive live television broadcast on Pop that was seen by nearly 900,000 viewers last night. The live premiere was the most-watched live event on Pop in eight years, dating back to when the network premiered “Live on the Red Carpet with Joan and Melissa” at the Academy Awards®.
 
The 42nd Annual Daytime Emmy® Awards ignited fans on social media and became the second highest ranked show in Nielsen’s Twitter TV Ratings for the night, just behind “Game of Thrones.” The live awards show out-ranked the 2015 Radio Disney Music Awards, “WWE Extreme Rules” and “Keeping up with the Kardashians” in the Nielsen Twitter TV rankings.
 
Pop aired two telecasts of the 42nd Annual Daytime Emmy® Awards on Sunday, April 26, including a live broadcast at 8:00 PM, ET and 5:00 PM, PT with a repeat at 11:00 PM, ET and 8:00 PM, PT. The television broadcast was a collaboration between the National Academy of Television Arts & Sciences (NATAS), Pop and Michael Levitt Productions.
 
About Pop
Fans don’t sit at the outskirts of pop culture making snarky comments. They live right smack in the middle of it, sharing, creating, and connecting their passions with others. At Pop, fans finally have a destination that celebrates the fun of being a fan. Fans aren’t even fans anymore — they’re gladiators, tributes, human beings and blockheads. Seen in more than 80 million homes, Pop gives fans a dedicated channel that loves being a fan as much as they do. A channel that respects talent over celebrity. A channel filled with optimism, passion, humor, and excitement. A channel that understands the fun doesn’t stop when the credits roll… it’s really just the beginning.
 
Pop is a joint venture of CBS Corporation (NYSE: CBS.A and CBS) and Lionsgate (NYSE: LGF). The partnership combines CBS’s programming, production and marketing assets with Lionsgate’s resources in motion pictures, television and digitally delivered content. Pop’s ownership structure is comprised of the company with the #1 broadcast network and many of the top first-run syndication series (“Entertainment Tonight,” “The Insider”) and the studio that produces and distributes the blockbuster “Hunger Games,” “Twilight” and “Divergent” franchises and produces such award-winning TV series as “Mad Men” and “Orange is the New Black.”
 
 
About The National Academy of Television Arts & Sciences
The National Academy of Television Arts & Sciences (NATAS) is a professional service organization dedicated to the advancement of the arts and sciences of television and the promotion of creative leadership for artistic, educational and technical achievements within the television industry. It recognizes excellence in television with the coveted Emmy Award for News & Documentary, Sports, Daytime Entertainment, Daytime Creative Arts & Entertainment, Public & Community Service, and Technology & Engineering. NATAS membership consists of over 14,000 broadcast and media professionals represented in 19 regional chapters across the country. Beyond awards, NATAS has extensive educational programs including Regional Student Television and its Student Award for Excellence for outstanding journalistic work by high school students, as well as scholarships, publications, and major activities for both industry professionals and the viewing public.  For more information, please visit the website at www.emmyonline.tv.
 
 
 
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The Emmys on The Web: http://emmyonline.org/
Daytime Emmys: https://www.facebook.com/DaytimeEmmyAwards
Daytime Emmys Twitter: https://twitter.com/DaytimeEmmys
 
Pop on the Web: www.poptv.com 
Pop Facebook: https://www.facebook.com/PopTelevision 
Pop Twitter: https://twitter.com/PopTV
 
Pop Press Contact:
Leslie Furuta
leslie.furuta@poptv.com 
323-856-4062
 
NATAS Press Contact:
Paul G. Pillitteri
SVP, Communications
ppillitteri@emmyonline.tv
 
NATAS PR LA/Social Media Contacts:
B. Harlan Boll
h.boll@dcpublicity.com   
626-296-3757
 
Lisa England
lisa.england@dcpublicity.com
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