Press Announcements
“SCHITT’S CREEK,” AN ORIGINAL SCRIPTED COMEDY SERIES STARRING EUGENE LEVY AND CATHERINE O’HARA, JOINS POP’S LAUNCH SLATE
Created by Eugene Levy and Daniel Levy, SCHITT’S CREEK to Become First Original Scripted Project in Network’s History with 13 Half-Hour Episodes
LOS ANGELES, CA – October 21, 2014 – SCHITT’S CREEK, a character driven comedy series created by and starring Eugene Levy and his son Daniel will premiere on POP (currently TVGN), becoming the first original scripted project in the history of the network.
 
SCHITT'S CREEK on POP will debut with 13 half-hour episodes and will star Emmy winners® Eugene Levy (“American Pie,” “Best In Show,” “SCTV”) and Catherine O’Hara (“Home Alone,” “Best In Show,” “SCTV”) and Chris Elliott (“How I Met Your Mother,” “Late Night With David Letterman,” “There’s Something About Mary”) alongside Daniel Levy (“Admission,” MTV’s “The Hills After Show”) and Annie Murphy (“Blue Mountain State”). A trailer and Facebook page for SCHITT’S CREEK launches today: http://poptv.com/preview/schittscreek and http://www.Facebook.com/SchittsCreekPOP.  ?
 
The series centers on a formerly filthy rich video store magnate Johnny Rose (Eugene Levy), his soap star wife Moira (Catherine O'Hara), and their two kids, über-hipster son David (Daniel Levy) and socialite daughter Alexis (Annie Murphy), who suddenly find themselves broke. They are forced to live in Schitt’s Creek, a small depressing town they once bought as a joke.
 
“It took a very special project like ‘Schitt’s Creek’ to bring me back to television,” said Levy. “I’m thrilled to be reunited on-screen with my dear friend Catherine O’Hara and to have the opportunity to work with the wonderfully hilarious Chris Elliot, the up-and-coming Annie Murphy, and my son Dan, who is amazingly talented and a great partner—working together has only made ME look better.”
 
With an unmistakable humor, Eugene and Daniel bring to life a familiar tale but with fresh characters and a quirky spin—rags to riches in reverse. The Rose family loses their entire fortune when they are informed they have been the victim of a Bernie Madoff style Ponzi scheme. They are left with just one asset – Schitt’s Creek – a town that was purchased, in jest, by Johnny as a gift for his son. The Roses have no choice but to live there in a motel and start again. As extreme fish out of water, they are forced to confront life without the luxurious amenities they once knew.
 
“This show answers the question — what would the Kardashians do if they woke up one day, completely broke?,” said Brad Schwartz, President of Entertainment and Media, POP. “Not only is this project a clever cultural commentary where the 1 percent is suddenly the 99, but it fits right in the heart of everything we’re building at our new network. It’s a dream cast, it’s hysterically funny, and it’s sure to pop.”
 
SCHITT’S CREEK is commissioned by CBC, produced by Not A Real Company Productions Inc., and created by Eugene and Daniel Levy.  The Executive Producers are Eugene and Daniel Levy, Andrew Barnsley, Fred Levy and Ben Feigin.  SCHITT’S CREEK is distributed by ITV Studios Global Entertainment.
POP and CBC will premiere SCHITT’S CREEK in the U.S. and Canada, respectively, in early 2015.
 
ABOUT POP
Fans don’t sit at the outskirts of pop culture making snarky comments, they live right smack in the middle of it, sharing, creating, and connecting their passions with others. At POP, fans finally have a destination that celebrates the fun of being a fan. Fans aren’t even fans anymore – they’re Gladiators, Tributes, Human Beings and Blockheads. Launching in 2015, POP will give fans a dedicated network that loves being a fan as much as they do.  A network that respects talent over celebrity. A channel filled with optimism, passion, funny and excitement.  A network that understands the fun doesn’t stop when the credits roll…it’s really just the beginning.
 
POP is joint venture of CBS Corporation (NYSE: CBS.A and CBS) and Lionsgate (NYSE: LGF). The partnership combines CBS’s programming, production and marketing assets with Lionsgate’s resources in motion pictures, television and digitally delivered content.  POP’s ownership structure is comprised of the company with the #1 broadcast network and many of the top first-run syndication series (“Entertainment Tonight,” “The Insider”) and the studio that produces and distributes the blockbuster “Hunger Games,” “Twilight” and “Divergent” franchises and produces such award-winning TV series as “Mad Men” and “Orange is the New Black.”
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Press Contacts:                       
 
Leslie Furuta
323-856-4062
leslie.furuta@tvgn.tv
 
Hillary Povar
323-856-4140
hillary.povar@tvgn.tv
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